Some entrepreneurs like to think that they can do all the tasks associated with their business themselves, such as taking calls. But the problem with this approach is not only that it can lead to burnout, but that it also takes away from all of the things that they could be doing to drive their company forward. In other words, there’s an opportunity cost of answering the phone.
When you think about it logically, taking and processing calls as an entrepreneur doesn’t make sense. The value of virtual assistants - as determined by market prices - is much lower than the money that your time will create in the future. Why spend your time on the phone when the time you would have spent doing something strategic would yield vastly greater financial rewards?
In this article, we’re going to take a look at ten strategic tasks that you could be attending to while a virtual receptionist is answering your incoming calls. Let’s take a look.
As the leader of a startup, the task of developing a marketing strategy often falls to you. It’s your job to make sure that the approach to marketing that your team uses gets the word out about your firm, engage users, and produce fabulous results. Developing a marketing strategy is, however, a time-consuming and creative process. You need to think about who you’ll market to (your target audience), where you’ll sell, and perhaps most important of all, what your core message will be. You can’t do that if you have to sit by the phone all day.
Startup entrepreneurs need talented people to drive the success of their organisations. They know that if they can get the right people from the start, they’re much more likely to succeed over the long term.
Many successful entrepreneurs believe that human capital is far more important than financial capital. Yes, it’s nice to have money behind you, but the key to success is finding people who can deliver a world-beating product.
The number one reason people cite for leaving their jobs is that they don’t like their managers or superiors. The task for entrepreneurs, therefore, is to create a positive leadership environment that their people can enjoy.
How do they do this? A smart strategic move is to transition from transactional to transformational modes of leadership. Under the transactional model, you offer colleagues pay in return for hard work in return. Under the transformational model, you generate self-motivation in your colleagues so that they are aligned with your goals. Transformational leaders can achieve incredible results because they have a committed and dedicated team who believes in their project backing them up.
Getting a virtual receptionist to take all your incoming calls can free up time for you to seek out new client relationships. Many entrepreneurs, especially those in the consulting field, spend upwards of fifty per cent of their time looking for new clients. It’s a time-consuming process, but one that’s critical to the success of your firm. Having more free time enables you to spend time picking out those who are likely to lead to long term, more financially lucrative relationships.
As an entrepreneur, part of your job is to think not only about the products that your customers want today but those that they will demand int eh future. Predicting future market demand is as important as keeping up with current needs. You could, therefore, spend the time you save being on the phone developing new products that will meet future market needs, helping you stay one step ahead of your competitors.
Marketing has changed a great deal over the last decade. It’s become more subtle, more helpful, and more personal. When you're not answering the phone all day long, you have the time you need to focus on creating compelling content that will engage and inspire customers. Creating content takes a lot of time, and it can be a nightmare to achieve if you're constantly being interrupted by phone calls. Time away from the phone and engaged in the creative process will lead to the most significant breakthroughs and the most creative results.
One of the main reasons companies fail to gain traction is that they fail to manage customer expectations. Clients will often expect you to deliver a product that solves all their problems or helps them push through pain points, but the reality is, in many cases, only a partial solution.
Managing client expectations is a critical part of any operation. You want to show them that you can add value but at the same time remind them that your product isn’t magical and can’t do everything they might demand. Striking this balance helps to better position your company strategically by building trust and confidence while also being honest about your limitations.
Technology drives productivity. The better you can use technology, the higher will be output per employee in the future. Smart entrepreneurs get a virtual receptionist to answer their calls while they seek out innovations that can cut costs, improve the quality of their output, and make life easier.
Without knowing what your competitors are up to, it’s hard to know what to do yourself. For many companies, it’s a constant game of action and response: finding out what a rival firm is doing and then coming up with a strategy to counter it. If you’re on the phone all day answering calls, then you have less time to think about how to win.
Smart entrepreneurs know that the route to success is through developing human capital, be it their own or that of their staff. A team of highly developed people pursuing excellence is much more likely to deliver impressive long-term results than one bogged down in administrative tasks. Engaging in personal development helps to improve all aspects of a business, from leadership decisions made in the C-suite down to colleague interactions with each other and customers.
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